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Timing is Everything in the World of Social Media

    by James moore ‘Timing is everything;’ this is certainly a phrase used in all areas of life. Whether it be the moment you should buy the ring and get on bended knee, or the moment you should go...

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The User Has the Power in Social Media

  By Jame Moore Social media has come a long way, and it’s nowhere near grown up yet. But when social media first began, the main goal was for individuals to simply enjoy. (Remember those America...

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Social Media Teams: The Debate of In-House Versus Out

  by James Moore The debate regarding the social media ‘expert’ rages on. With the ever-increasing technology that comes from mobile apps, as well as ALL the new gadgets and services being brought...

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Creative Targeting is Necessary From Your Social Media Team

   by James Moore Visual, visual, visual…this is the mantra that the best social media/PR teams out there will (should) drum into the small businessman/woman’s head when talking about social media...

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Thanksgiving is a Time For Family

  by James Moore Although the headline of this article is true, when it comes to the siblings that make up the World Wide Web, niceties have kind of gone the way of the do-do.   Let’s look back… Over...

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A Social Christmas: Watching the Tube

  by Carmen Schwartz It’s Christmas Season, for goodness sake. Of course, you’re going to gather in the room in front of the big screen and watch the game. It is an American tradition to see your...

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Increasing ROI With Social Media Manners

  by Sherry Gillam A great deal of talk is occurring regarding manners in this world. In every industry, sport – you name it – the loss of normal, traditional manners has finally happened, and the...

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Great Expectations

   by James Moore Nope…it’s not the book we’re talking about here. However, for small businesses looking ahead it is the digital world where those great expectations lie. They need to know how social...

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When it Comes to Social Media: Take Advice From the Boy Scouts

   by James Moore Although it is most often associated with the Boy Scouts, their famous motto of ‘Be Prepared’, needs to be used by on and all in most every industry – especially when it comes to the...

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Decorations are Nice but Consumers Want Content

  by James Moore Colorful advertising, bright banners that fill the top of mobile phone screens, vibrant landing pages and websites that offer pictures, videos, trailers, and more – all of these are...

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